In the field of business forecasting, is there a disconnect between practitioners and academia? You are invited to share your opinion in a study being conducted at Central Michigan University
Professors Holt Wilson and Samuel Spralls are conducting a study to better understand:
- what forecasting techniques are being used in industry;
- where the forecasting function is located within organizations; and
- how satisfied practitioners are with the overall performance of various forecasting methods.
Business forecasters are invited to share their opinions by taking a brief survey. The goal of the research is to get a better understanding of what practitioners want and need in order to close any gap that may exist between what is taught in universities and what practitioners need to be successful.
If you have any questions regarding the research, email Professor Wilson at holt.wilson@cmich.edu .
